Overview

Our client is developing an educational golf app for young golfers to track their progress. The app is designed to keep players motivated to continue practicing in between sessions with their coaches through drills, lessons, and feedback.

My Role 👩🏻‍💻

UX Designer

Project Timeline ⏳

3 months

Apr - Jul 2024

Team 🧑‍🤝‍🧑

3 UX Designers

Tools 🛠️

Figma, Figjam, Google Suites, Zoom

Note

Due to a non-disclosure agreement, this version of the case study is only a summary and the designs shown here have been modified to maintain confidentiality.

To access the full, password-protected version, 🔑 click here 🔑. If you’re interested in seeing the full case study, please email me at brendaweicai@gmail.com.

The Challenge

The client needed a prototype to secure investor funding. She prioritized tracking player progress while also offering resources to support overall development for players. This initially focused us more on the player experience than the coach’s.

The Approach

We prioritized prototyping the client’s existing wireframes, with plans to redesign for a younger audience in the next phase. Since the initial wireframes weren't designed for prototyping, we refined user flows and streamlined navigation by integrating collapsible menus.

Usability Testing Insights

During usability testing, we found that the client's vision for the player’s side was clear, but the coach’s side was less defined. The challenges in defining the coach's needs were reflected in our designs - coaches were confused about sharing resources, tracking progress, and connecting with players.

The Solution

We redesigned the Media page to support both individual and group sharing, added explanatory blurbs, and highlighted player progress on the coach’s homepage. By increasing text and icon sizes, we also improved accessibility for all users.

Next Steps

We’ll be working with the client to implement premium subscription plans while addressing any challenges as developers build out the front end.

Thanks for reading!